Rôzne prístupy k Social Media pre firmy (45 min.)
- NME
- sk
Konkrétne case studies zo Slovenska a zahraničia, ako firmy dokážu s rôznymi prístupmi k social media napĺňať rôzne ciele: získavať informácie od spotrebiteľov, komunikovať s nimi, pomáhať im, aktivizovať ich atď.
V prezentácií budú zahrnuté aj aktuálne trendy z Cannes Lions, kde prednášajúci zastupoval Slovensko.
Videozáznam z této přednášky je dostupný pouze pro návštěvníky konference WebExpo 2010.
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Michal Pastier (SK)
Digital Creative Director, ZARAGUZA digital
With forty awards for creativity and efficiency of the campaigns that he worked on, Michal is one of the Slovak most prized advertising designers. He's the onle copywriter in Slovakia and Czech Republic that won award in the YOUNG CYBER LION category at the most prestigious advertising festival in the world - Cannes Lions.
After five years in the advertising agency Istropolitana Ogilvy cofounded the company ZARAGUZA digital, where he works as a Digital Creative Director. Zaraguza become the most prized digital agency - in the first year of operating!
